It’s lunchtime!
這次的設計項目為昶安生技公司的周邊產品，客戶這次希望設計一款便當袋，以方便公司同仁攜帶自己準備的餐點使用。主要需求是希望透過袋身的設計呈現出品牌的識別和特色。在設計過程中，我思考了許多不同的概念，最終決定以食物和品牌吉祥物的聯繫作為主要靈感來源。
因此，我把品牌的吉祥物和主要合作廠商的吉祥物聯想成一道美味佳餚，並將其呈現在便當袋的設計上。這樣一來，袋子不僅能夠輕鬆地攜帶食物，還能夠通過其設計表達出品牌的識別和特色。這個設計方案也獲得了客戶的高度評價，並成功地滿足了客戶的需求。
The design task was to create peripheral products for EXCEL BIOMEDICAL . The client's request was to design a bento bag that would allow the company's colleagues to easily carry food. The client's main requirement was to express the brand's identity and characteristics through the design of the bag. During the design process, I considered many different concepts, and ultimately decided to use the connection between food and the brand's mascots as the main source of inspiration.
Therefore, I associated the brand's mascots and those of its main partner manufacturer as a delicious dish, and presented it on the design of the bento bag. As a result, the bag not only can easily carry food, but also expresses the brand's identity and characteristics through its design. This design proposal received high praise from the client and successfully met their requirements.
插畫設計/攝影 Travis Chang
Thank you
